Audiences are the New List

Audiences are the New List Here’s what it means for your dental practice businessYou no doubt heard over the years that you should build your list and that usually refers to building an email list. Having a good list of prospects and customers that you can email on a regular basis is one of the […]

Four Different Ways You Can Create Targeted Local Ad Campaigns On Facebook for Your Dental Practice

Four Different Ways You Can Create Targeted Local Ad Campaigns on Facebook for Your Dental Practice Facebook has become the most powerful advertising platform for small businesses. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes them a very effective and […]

Create Videos for Your Dental Practice Website with Soapbox

Create Videos for Your Dental Practice Website with Soapbox A simple browser extension makes it easy for salespeople to create videos for prospects. Videos are one of the most effective and powerful ways to communicate a message and add personalisation to a salesperson’s follow up process.But creating videos can be a challenge for a lot […]

Seven Ways to Generate Leads for Your Dental Practice From Instagram

Seven Ways to Generate Leads for Your Dental Practice from Instagram Instagram has been the fastest growing social media platform over the last several years, and now has hundreds of millions of daily users, making it an important place for all businesses to consider doing their marketing.Until recently, it may have seemed like a platform […]

Eight Ways You Should Be Marketing on LinkedIn in 2019

Eight Ways You Should Be Marketing on LinkedIn in 2019 LinkedIn continues to be the strongest social media platform for B2B marketing. In addition to being the easiest social channel for finding targeted B2B audiences, LinkedIn has made an aggressive push over the last 12 months to turn itself into a more powerful content marketing […]

Nine Videos Every Small Dental Practice Business Should Create and Use for their Marketing

Create Videos for Your Dental Practice Website with Soapbox As we all know, video has become a very important format for marketing for all types of businesses and all types of marketing platforms. From YouTube to Facebook, to Instagram, video has become the most important format of content in today’s marketing world.How can you take advantage […]

The Six-Step Process for Creating Marketing Content for Your Dental Practice Website Even When You are Very Busy

The Six-Step Process for Creating Marketing Content for Your Dental Practice Website Even When You are Very Busy We’ve all heard that we should be creating more content for our business. Blog posts, videos, podcasts, and social media content have all become a requirement of marketing and growth in just about every industry.But creating content […]

How Big Should Your Content Marketing Budget Be? Use Our Planning Formula To Find Out…

How Big Should Your Content Marketing Budget Be Marketing Thought Leader Seth Godin has said that “Content marketing is all the marketing that’s left.” If you believe him, then your budget for content had better reflect the strategic role it has in your marketing plan.Nearly all businesses have at least some sort of funds allocated […]

5 Things You Can Do Right Now To Get Better Results From Your Social Media Presence

5 Things You Can Do Right Now to Get Better Results from Your Social Media Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many businesses! The good news is that the pace of change in […]

7 Entrepreneurs Every Business Owner Should Follow

7 Entrepreneurs Every Business Owner Should Follow The path to growing a small business is never easy nor obvious. Sometimes we could all benefit from being able to get inside the head of a good mentor.Lucky for us, more and more of the smartest people in business and life are sharing their insights online in […]