Using Google Analytics to Improve Content Marketing of Your Dental Practice Website Google Analytics provides remarkable free analytics tools to help marketers get more insights into their audience and improve their marketing efforts. With so many tools to choose from, however, it can be overwhelming to learn and use them to inform your campaigns. Fortunately, we’re here to […]
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Secrets of Social Media Marketing That Everyone Misses in the Dental Industry Social media marketing sounds simple enough to many newbie business owners, but they need peers over the course of a three-day business conference, then that’s an entirely more complex matter!Everything gets more complicated when you move from personal to professional, and the results […]
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5 Keys to Reputation Marketing Success for Your Dental Practice Website What is Reputation Marketing?Reputation marketing is a specialised version of brand marketing. Companies devote a great deal of time and resources to branding their business, with more attention devoted to digital branding than ever before. Reputation marketing refers to the real-time brand identity that businesses […]
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6 Reasons Why Every Dental Practice Should Consider Video Advertising The benefits of digital video advertising have quickly switched it from a “nice to have” for larger businesses to a “must have.” Now, this status has begun to trickle down to smaller businesses. Brands already embracing video ads have have a distinct advantage over their competition. Soon, […]
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7 Ways to Increase the Effectiveness of the Email Marketing of Your Dental Practice Email marketing has come back in full force, and brands that know their way around best practices can reap huge returns. According to a survey of marketers conducted last summer, the average ROI from email campaigns was over 100 percent! This ROI beat […]
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